Stories I’ve helped tell.

In a fast-scaling EV joint venture with fragmented teams and inconsistent messaging across markets, I built a full communications function covering strategy, brand voice, internal alignment, and external visibility.

I launched the company’s LinkedIn presence, growing it from zero to 10,000 followers in the first year, and shaped a distinctive CEO voice alongside a strong employer brand across Belgium and Poland.

Result: Established a global communications system, aligned leadership messaging across markets, and built a trusted employer brand during a critical scale-up phase.

For a global telecom organization where sustainability sat outside the core business story, I developed worldwide communication plans connecting circular economy initiatives directly to strategy and leadership priorities.

I aligned sustainability work with executive visibility, supported C-suite messaging, and coordinated engagement across events, partnerships, and internal teams to connect technical ambition with human storytelling.

Result: Positioned sustainability as a credible part of the corporate narrative, strengthening leadership messaging, employee alignment, and stakeholder trust across global audiences during an important transition period.

During the COVID period, I helped reposition a European business association whose voice risked being overshadowed in fast-moving policy debates and shifting stakeholder priorities.

I sharpened narratives around trade, digital transformation, and sustainability, expanded the CEO’s online presence, and modernised the organization’s digital communications to improve clarity and reach.

Result: Increased credibility with business, policy, and media stakeholders, strengthened engagement across key audiences, and reinforced the association’s visibility during a critical and uncertain period.

Working with global brands navigating complex European markets and regulatory environments, I shaped and delivered integrated communications campaigns across multiple countries and stakeholder groups.

I ensured narrative consistency while adapting for local audiences, coordinating global creative teams alongside policy, market, and client stakeholders to maintain clarity and relevance.

Result: Delivered coherent messaging across markets while preserving local nuance, strengthened brand trust across European audiences, and supported campaign impact in demanding multi-country environments.