Selected examples of my work in technology, sustainability, and policy environments.

A newly established joint venture needed to build its communications from the ground up while scaling rapidly across markets.

Built a global communications function from scratch, including strategy, governance, and channels.

Led company launch communications and established brand presence across markets.

Coordinated internal and external communication in a complex, multi-stakeholder environment.

Result:
A fully operational communications function, supporting successful market entry and early positioning in a competitive sector.

For a global telecom organization where sustainability sat outside the core business story, I developed worldwide communication plans connecting circular economy initiatives directly to strategy and leadership priorities.

I aligned sustainability work with executive visibility, supported C-suite messaging, and coordinated engagement across events, partnerships, and internal teams to connect technical ambition with human storytelling.

Result: Positioned sustainability as a credible part of the corporate narrative, strengthening leadership messaging, employee alignment, and stakeholder trust across global audiences during an important transition period.

During the COVID period, I helped reposition a European business association whose voice risked being overshadowed in fast-moving policy debates and shifting stakeholder priorities.

I sharpened narratives around trade, digital transformation, and sustainability, expanded the CEO’s online presence, and modernised the organization’s digital communications to improve clarity and reach.

Result: Increased credibility with business, policy, and media stakeholders, strengthened engagement across key audiences, and reinforced the association’s visibility during a critical and uncertain period.

Working with global brands navigating complex European markets and regulatory environments, I shaped and delivered integrated communications campaigns across multiple countries and stakeholder groups.

I ensured narrative consistency while adapting for local audiences, coordinating global creative teams alongside policy, market, and client stakeholders to maintain clarity and relevance.

Result: Delivered coherent messaging across markets while preserving local nuance, strengthened brand trust across European audiences, and supported campaign impact in demanding multi-country environments.

A fast-growing industrial project needed to recruit hundreds of employees in a competitive and politically sensitive local environment.

Designed a multi-channel recruitment and employer branding strategy tailored to local audiences.

Activated digital, out-of-home, and community-based campaigns.

Supported communication in a context of local reputational challenges.

Result:
Strong local visibility and engagement, contributing to achieving hiring targets in a constrained market.